About me

I’m a coach at GROW Business Coaching in Cape Town, an organization whose purpose it is to unlock the potential of the leaders and their teams that we coach so that they can go on to build profitable, impactful, and enduring businesses. Leveraging the methodologies in the GROWth Formula and years of experience in growing and scaling SME businesses, we deliver measurable results to businesses we coach.

I’m also an entrepreneur at heart and have both worked for and started my own disruptor businesses, giving me first-hand experience of the aspirations, frustrations and challenges that one faces on this path. Before starting my coaching journey, I was part of the founding team at Simply, an Insurtech company that launched an innovative digital group risk solution for SMEs – a ‘world first’ product. Leading business development, I launched and helped grow the group risk business from scratch to over 1,000 businesses having signed up by the time I left. I was also responsible for developing the direct to market channels and the strategic corporate partnership channels.

Prior to this I was the executive head of Marketing at AllLife in its early days and was brought on to develop and implement a marketing strategy that resulted in the number of leads increasing by more than 1,000% and significant efficiency improvements that drove down the cost of lead acquisition, and increased quality of leads.

I deepened my insight into formulating business strategy with roles at McKinsey & Company as an analyst, supporting consultants advising blue chip companies across Sub-Saharan Africa, and in the role of strategist at a bank, consulting to the executive team on the design and implementation of their strategy.

Before these executive roles, I was no stranger to tech startups in my early career, where I began as a software engineer, building management systems to run websites and print publications for a tech startup.

When I am not collaborating with business owners to help grow their businesses and solve their problems through strategic, operational, and technical thinking, you will most probably find me in the garden growing my own produce, in the kitchen cooking something delicious, or roaming around wine farms in the Western Cape.

If you’re looking for a partner in Cape Town who is passionate about entrepreneurship and technology, and that provides a focused and structured approach and different ways of thinking when it comes to problem-solving, I’d love to talk to you…