Graham Cherrington, CAPE TOWN

Helping businesses find clarity and the confidence to lead with it

As a business coach, my role is to guide you in advancing your business to the next level. Whether you’re looking to scale rapidly or resolve the ‘growing pains’ that often accompany expansion, I can assist you in:

Developing a strategy for long-term growth.
Setting clear, actionable business goals.
Holding yourself and your team accountable in executing a clear action plan.

I offer business coaching in and around Cape Town. Get in touch to explore how I can help add value to your company.

Does this sound like you?

Business coaching may be right for you if you are an entrepreneur or CEO facing one or more of the following challenges:

'I lack guidance'

You’re tired of figuring everything out yourself. Having a partner to help you think and work through specific business challenges will make this journey much easier and more enjoyable. You need a good soundboard.

'I am the business'

Your company can’t run without you. Things fall apart if you had to step away for a holiday or due to illness. You need to find a way to ensure your company continues to grow without you having to be involved in every aspect.

'It's all work and little reward'

You’re drained and putting in as many hours as possible, but it’s not reflecting on the bottom line. It feels as if you’ve “bought a job”. The sad thing is that having a “normal” job would probably be much less stressful (plus, your income would be more stable).

'I worry about the culture'

You feel there’s something off about your company culture. There’s a lack of accountability and very little cohesion. Some team members also just seem to show up to collect that paycheck. The culture stifles your company’s success, but you’re unsure how to shift this around.

Do you want to see if I can help?

How can a business coach help?

Coaching is focused on what you want to achieve. As this is different for every business owner, there isn’t a set order for what we’ll cover (this is often the case with other coaching or accelerator programmes).

I’ll use the GROWth Formula to help you determine what you must master to build a successful business. Together, we’ll identify and focus on the areas that will have the most significant positive impact on your business and start there.

Leveraging GROWs structured approach to setting goals and developing a plan of action supported by practical tools to achieve your goals, is what allows me to help you achieve tangible results.

In a nutshell, we’ll cover:

Setting Direction. Together, we’ll create a clear business strategy to ultimately give your company a sustainable competitive advantage.
You the Leader. I’ll help you become the best leader you can be, as your business success is directly linked to your leadership capabilities.
Winning Team. I’ll help you set a good team and team-development plan in place. You can’t scale a company by yourself and need to be surrounded by the right people who’ll grow and remain by your side.
Operational Excellence. To succeed, you must achieve operational excellence in every area – from sales and marketing to financial management, business processes, and strategic planning and execution. We’ll look at whether you’re prioritising and executing on the right things.

Click here to learn more about the business GROWth Formula.

Ready to start your business coaching journey?

What the business coaching process looks like

Step 1: Set personal and business goals

The coaching approach starts with defining your personal goals and objectives. From here, we’ll determine your business goals.

Your business is there to serve you, not the other way around, so we start with your personal objectives. There needs to be alignment between both sets of goals.

Once this critical step is complete, we’ll know what you’re trying to achieve. The aim is to help you keep your eye on the prize!

Step 2: Identify business gaps

Next, we’ll explore where your business is today – and where the gaps are. We’ll categorise these gaps into the GROWth Formula buckets, which include:

Strategy
Operations
Execution
Leadership
Your team

Step 3: Create a robust strategy

Once we know what you ultimately want to achieve – and where the business is right now – we’ll collaboratively create a business strategy to bridge the gap.

But this isn’t where we’ll stop. Strategy is useless without execution, and execution is aimless without strategy.

Step 4: Develop an action plan

The last step is to help you and your team prioritise your objectives and create an action plan to achieve them.

This step involves a full-day workshop that includes you and your leadership team and occurs every three months. It also kicks off the strategic execution cycle and one-on-one coaching sessions.

Interested in learning more about the coaching process?

Testimonials

What My Clients Are Saying

About Me

I help Cape Town-based entrepreneurs and CEOs achieve business success.

Thanks to diverse, well-rounded experience in various fields – including roles at large corporates and start-ups – I’m well-positioned to help entrepreneurs and CEOs in Cape Town with business coaching.

As a GROW business coach, I aim to unlock the potential of the leaders and teams I coach, helping them build profitable, impactful, and enduring businesses.

I use the methodology encapsulated in the GROWth Formula, which is widely used to build and scale successful companies across South Africa.