Graham Cherrington, BUSINESS COACH - Johannesburg

Business Coach in Johannesburg for CEOs Ready to Scale with Confidence

If you’re a CEO or entrepreneur leading an established business, you’ve likely hit a point where growth starts to plateau — not due to lack of ambition, but because the path forward is unclear.

You’re juggling operations, team challenges, and strategy — often all at once. Every decision carries weight, and the next level of growth feels just out of reach. That’s where I come in.

I work with founders and CEOs to build the clarity, systems, and leadership strength needed to scale. The result? A more cohesive team, a focused strategy, and the confidence to lead decisively — without burning out or flying blind.

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My Coaching Focus: Structure, Strategy, and Confidence

Scaling isn’t just about making plans — it’s about executing them. I help Johannesburg CEOs find clarity and turn clarity into action, so growth becomes repeatable, not reactive.

  • A clear strategy — You’ve reached a level of success — but scaling beyond it feels unclear. I help you define a focused strategy and translate it into action, so you can lead the business, not just run it.
  • Leadership cohesion that drives execution — A strong strategy needs a team that can carry it forward. I work with you to develop a leadership team that’s aligned, accountable, and confident executing — so progress doesn’t stall when you’re not in every meeting.
  • Systems that scale without you doing more — From dashboards to operating rhythms, I help you build simple systems that drive execution and create leverage — not more complexity.

I help you step out of the day-to-day and lead with clarity. You bring the vision — I help you execute it confidently and sustainably.

Do you want to see if I can help?

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Common Challenges I Help Solve

Growth is slowing despite your effort

You’ve done the hard work to build a strong business. Now growth feels stuck — and the way forward isn’t clear.

You’re too involved in the day-to-day

The business relies too heavily on you. If you step away, things stall. That’s not sustainable.

The team depends on you for everything

Decisions, direction, accountability — it’s all coming back to you. You need a team that leads with you, not under you.

Past scaling attempts didn’t stick

You’ve tried strategy sessions and consultants before. But without follow-through, things drift. You need traction — not just plans.

Why CEOs Work With Me

Growing a business is hard. Most CEOs don’t need more ideas — they need a clear path, structured execution, and someone who holds the space for strategic focus. That’s where I come in.

  • Strategic clarity with execution follow-through — I help you define a clear strategy — and then ensure it actually gets implemented. We turn ideas into priorities, action, and progress.
  • Grounded in real business context — This isn’t generic coaching. I work with established businesses doing R15m–R500m+ revenue, helping CEOs make better decisions and build capacity to scale.
  • Practical frameworks, not theoretical fluff — You get tools that work — scorecards, strategy rhythms, dashboards, OKRs — tailored to your team and your goals.
Testimonials

What My Clients Are Saying

Jenni Lee, Head of Markham, TFG Group
“Graham worked with my exco to introduce a new way of running strategy with very clear and concise outcomes that were well documented, are frequently measured and easy to work with. He has great ability to ask the questions that challenge strategic versus operational thinking. He was also able to keep the team centred and directed towards the prize as we are easily distracted by fringe benefits! His style creates a safe but challenging environment.”

Jenni Lee | Head of Business - Markham, Relay Jeans

Tabea Kabinde - MD - Khulisane Training Academy
“Graham has been a breath of fresh air to our business. He has helped me to develop a dedicated focus on the results I need and want for our business and is facilitating precision, action orientation and delivery in terms of what is expected of me. I am also feeling more capable to achieve and less overwhelmed in my day to day operations as a result. My BHAG seems more possible now! .”

Tabea Kabinde | Managing Director - We Find Talent and Khulisane Academy

Khalid Mohamed - Head of Sterns, American Swiss and Galaxay Jewellery, TFG
"Grow has been a game-changer for our company. Their strategic facilitation process transformed our Exco team, aligning us with a clear vision and action plans to achieve it. Despite our tendency to get distracted by fringe benefits, Grow kept us centered and directed toward success. Their approach creates a safe yet challenging environment, fostering growth and excellence. The clarity that every Exco member has in terms of ther contribution to making the TFG Jewellery division a success is priceless. Thank you"

Khalid Mohamed | Head of Business - American Swiss, Sterns & Galaxy & Co

Cathy Stodel - CEO, The Cloud Crew
"Following a referral from a highly successful business and our own discussions, TCC selected GROW to assist us with Business Coaching. Graham has been instrumental in guiding us with implementing strategies and processes which are steadily changing the course of our business. This progress is being accomplished through an understanding of our core purpose and values and by implementing clear objectives and goals. The work we have done is allowing us to become a far more mature organisation. Whilst we are still relatively early in the journey the engagement to-date has already demonstrated clear and measurable value to our business. Personally I have enjoyed the engagement far more than I anticipated and I am excited to see where, with the GROW process, we are able to take our business. I would highly recommend Graham and GROW for any organisation looking to unlock their true potential"

Cathy Stodel | Managing director - The Cloud Crew

Matthew Westaway - CEO - Voyc
"The Strategy planning workshops hosted by Graham have forced important decisions to be made in the business. They have also enabled a rhythm in executing the most important objectives for the business more effectively than in the past. Graham shares insights, best practices, and ingredients for success and helps us plan to reach our big ambitions."

Matthew Westaway | CEO & CO-Founder - Voyc

Erika van Zyl - MD - Mint Kulca
"Since partnering with Graham I have seen a significant improvement, not just in our strategy and operations, but in our bottom line as well. He has become a trusted business advisor, coach and mentor who is an irreplaceable extension of our team and crucial catalyser of our success at Mint Kulca and the entire group at large. "

Erika van Zyl | Co-founder and Managing director - Mint Kulca

Khalid Khan, Head of Business, The Fix, TFG Group
"I would highly recommend Grow to anyone struggling with next steps or Execution of current strategy. The strategic workshop really got the team focussed on the key objectives that everyone needed to focus on to ensure the business moved in the right direction. Grow provided a vision, action steps, alignment of the functions, all with encouragement and keeping the executive team accountable to the next steps of our business."

Khalid Khan | Head of Business - The FIX

Sanet Theron - MD - We Find Talent
"Graham has the amazing ability to connect a business problem with the solution. He is an amazing listener and a genius with refocusing the team on execution."

Sanet Theron | CO-FOUnder - WE find Talent

About Me

I am a Johannesburg Business Coach and help entrepreneurs and CEOs around South Africa find clarity and the confidence to lead with it.

Thanks to diverse, well-rounded experience in various fields – including roles at large corporates and start-ups – I’m well-positioned to help entrepreneurs and CEOs with business coaching.

As a GROW business coach, I aim to unlock the potential of the leaders and teams I coach, helping them build profitable, impactful, and enduring businesses.

I use the methodology encapsulated in the GROWth Formula, which is widely used to build and scale successful companies across South Africa.

Read More about me

Still exploring if coaching is right for you?

Download our detailed brochure to learn more about the GROW coaching process, what’s included in the program, and the kind of results you can expect.
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Let’s Talk and See If We Can Help

If you’re a Johannesburg/Pretoria-based CEO or founder running an established business, we’d love to hear what you’re working through — and whether we can help.

Prefer to reach out directly?

If You Have Any Questions,
Feel Free to Call or WhatsApp
(072) 212 7432

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